Key Tips on Copywriting

Copywriting involves bringing in customers and clients to your business by way of persuasive writing techniques. These copywriting techniques can take a variety of forms. These formats can be letters, labels, brochures, written advertisements, catalogues, business plans, product literature and more.  Every business relies on these written materials to attract new clients and customers. Corporate communications is another key aspect of copywriting, including public relations materials such as feature articles, blogs and product updates. Copywriting also includes technical written material, which is one of the more complex aspects of the copywriting business. This can be in the form of technical subjects such as computer programming, engineering or the medical/scientific field. This area of copywriting requires a highly skilled writer who understands the details of each field thoroughly.

Copywriting covers other more interesting areas such as writing speeches for politicians, and for meetings and events. Copywriting can also take the form of editing written materials. Proofreading and even translating materials from one language to another.  Grant writing, and web content are also considered copywriting functions. These types of copywriting roles can be quite sales focused as the copywriter is required to engage a certain audience in their writing, whilst capturing the essence of the business they are representing. Another more interesting form of copywriting is that of the ghostwriter. In a nutshell, a ghostwriter writes material on behalf of an individual or company but receives none of the credit for the work produced. The author will then take all the credit for the work and pay a freelance fee to the ghostwriter. Ghostwriting can be quite a lucrative career but is not for professionals seeking admiration and acknowledgement for their written work.

So how does one get into the field of copywriting? A strong mix of education and experience will get you started as a copywriter. Ideally a Bachelor’s degree in Journalism or Communications will get your foot in the door for a copywriting position. This may vary from country to country. You will need to be a creative thinker but also business minded. To be a successful copywriter you will also need to be able to think outside the square and be very detail focused. Copywriting can also be a tedious job, with long hours and a lot of desk work. You must be tenacious, determined and willing to work to tight deadlines.  A solid grasp of grammar, syntax and spelling is a must. Copywriting also requires a persuasive style of writing at times, so creativity comes into play again.

Copywriting is also about sales, but not sales in the sense that you are always selling a product or service. It may not be as tangible as that in the copywriting industry. You may be selling an idea or an image. This is where copywriting can become more of an abstract function and become quite complex, and yet again, creativity comes into the picture. Copywriting is therefore a multifaceted role, demanding a unique set of skills that is very hard to find.

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