Here are the 8 steps to follow to better structure the shipping process of an ecommerce:
Apply a good packaging and marketing strategy
The more the ecommerce universe evolves, the more the expectations of customers who buy online increase. Years ago, packaging and shipping were simply a way to get the item bought online mex berlian.
Today, however, consumers see packaging, presentation and shipping as an integral part of their shopping experience. Furthermore, new trends such as sustainable packaging are increasingly important to customers when it comes to choosing who to buy from.
This means that beyond the value of the products, it becomes important to guarantee a customer experience able to amaze and conquer its customers, offering a real shopping experience above expectations. In other words, much more than a simple delivery.
Examples of careful packaging in e-commerce shipments
Attractive packaging and presentation can become an extremely effective way to get noticed. Let’s take a look at an service that ships a curated selection of trendy clothes and accessories to subscribers every month.
As you can see from the packaging photo below, the packaging is highly curated and becomes an essential part of the value and brand identity.
The packaging is so exceptional that the same customers have got into the habit of posting videos on YouTube in which they capture the moment of unboxing . Thus online word of mouth, the so-called referral marketing , becomes a precious resource for the promotion of the brand.
In a world where most packages arrive in standard production anonymous envelopes, accompanied by an anonymous receipt sheet printed in black and white, details such as these are easily able to surprise and win the trust of the public.