It can be difficult to create a website that is just as functional as it is beautiful, especially if you are prioritising new web design trends over your website’s SEO.
There are millions of websites with this problem, and it normally comes about when a website owner doesn’t know very much about SEO and how it works. However, it can also occur when website owners cram their website full of basic SEO strategies, such as keywords and hyperlinks, as this can create unreadable content that most users try to avoid.
Thankfully, it is still entirely possible to have a trendy website with SEO; you just need to know how to balance your goals. Here’s how to balance good SEO with the latest web design trends.
Set a Core Goal
The first thing that you need to do is set a core goal for every page on your website. This is because SEO is page-specific, with one page ranking for one thing and another page ranking for another thing. For this reason, it is important to make sure that every page on your website has a clear purpose, whether it’s proving contact information, being a homepage or offering products people can buy. This will improve both your SEO ranking and the overall usability of your website.
If you are looking for web design and development services in London to help you improve your page-specific SEO, check out Redsnaper.
Be Aware Of Going Overboard (Or Underboard)
It can be tempting to either go for a minimalist theme or cram content on every page, but both of these steps can negatively affect your website SEO, and it can be unpleasant for users. A website with too much information can even slow down page load times, which will make users click away.
If you’re not sure if your website is going overboard or underboard, ask a few friends or family members to look at the page and give you impartial feedback.
Make Sure That Your Users Always Come First
No matter what you want to do with your website, make sure that your users always come first. It can be easy to get caught up in your design goals and ideas, but remember to frequently ask yourself whether your users will actually benefit from it.