Change in Ad Campaign System:
Since the end of the last year Facebook has been working on shifting its regular ad based system to the automated system. The social media platform will update all the ad campaigns whether they are new or old, everything will be updated for the budget allocation. In this update the platform will allow the users to just set up the range of the budget they want to allocate for the ad campaigns. According to that range the system will do the marketing and try to reach the goals for the brands in an automated manner.
The impact due to this change will not be that much obvious from small businesses but it can be a worth noting thing when it comes to big brands or businesses. According to the update it means that the automated system will be able to reach the goals for the users which will be proved in a matter of time. It will also be dependant on the faith as the whole process in now being run by the algorithms. All the brands have to do is just set up the budget.
It can be great move for the social media platform itself when it comes to making profits and also for the brands which are more likely to benefit it from. It is beneficial for the brands in such a way that they do not have to worry about the allocation of budgets specifically for each ad campaign. Now they all have to do is go for a budget range and you are all set. The results can be analyzed by using third party tools such as Finteza or other tools. This third party tool is able to measure the results being generated from the ad campaigns.
This approach by Facebook can be a game changer for many businesses around the world. Google which also works on the ad campaign system can somehow take an effect from Facebook due to its new change. If this update is successful where there are many reasons that it will can be a great motivator for Google to adapt this change for the ad campaign system or totally come up with a new system all by itself which also can be a great move.
What will be the results ? :
To be able to extract the facts, it is still too soon to make something totally solid out of it because the brands are now starting to engage with it. Facebook has launched it which the users can view it in their settings, if any of the user has not got the update in few days it will be reach to their network.
With the integrated option of Instagram, it will also benefit the network in getting more advertisement conversions. People who gain Instagram followers from different sources will be able to test the same ad campaigns also.
For now the question is will this change be helpful for the brands. If yes, then how much it will benefit the social media platform and are there any chances that this specific update will somehow effect the small businesses who also depends on the ads and marketing campaigns.