BENEFITS OF USING CAPTIONS ON YOUR VIDEO CONTENT

With the upswing of video content on social media, brands are producing high-quality videos to stay relevant in the highly-competitive market. For enhancing the video marketing strategy, businesses are increasingly relying on video captions to deliver their message to prospective clients and customers. Apart from several options available now, you can do include video captions using designer to give your videos the best chance of making a splash about your brand on social media.

Here are a few benefits of using captions on your video content.

BOOSTS SEO

Search Engine Optimization lifts the rankings of your videos in search engines. The ranking automatically goes higher in search results with the addition of captions. Search engines like Google and Bing function through their Autobots that crawl through all the websites in the world. They look for the textual content on those websites and rank them on the basis of their quality and their adherence to their guidelines. These bots index the captions in the videos and provide your website with the best value. An increase in viewership of the videos has been noticed over the past few years that had closed captions.

ATTRACT GLOBAL AUDIENCES

The share-worthiness of your videos is increased at a very promising rate when they are studded with captions. Adding captions and subtitles to your videos gains foreign attention as the people who don’t speak your local language are able to understand the content of your videos through subtitles and captions. It allows them to engage with your content which boosts your repute.

REACHING DIFFERENTLY-ABLED CITIZENS

People who are differently-abled and those with hearing challenges are able to enjoy the content with the help of captions. Also, non-native viewers get a chance to enjoy the video which results in an increased audience and viewership of your visual content.

Thought to be developed originally for people with hearing challenges, the closed caption has now become the order of the day.

UPLIFTING VIEW TIME EXPERIENCE

The average viewer also gains a good viewing experience by adding captions even if they are native speakers. By adding subtitles to a video, you make your content sharable which is then able to engage a larger audience. Videos with no embedded captions are either not viewed or left unfinished. If the viewer can read the captions, then there develops a bond between the viewer and the video which will bring him back for more content in the future.

ACCESSIBILITY MODE

When you add captions to your visual content, you make it more accessible to the larger global audience. People find it easier to search for your content on different platforms and they also better understand your point of view through these video captions. Even native English speakers sometimes prefer going through captions because of the different kinds of accents found in the video content which may seem difficult to understand at times.

LEGAL COMPLIANCE

In many countries, there are strict laws for media broadcasts and television which makes it necessary to use captioning in video content. There are many examples of organizations being sued for failing to provide video content with broad captioning.

Every citizen has the right to understand and know whatever is being said on the television or any other social media platform.

EASIER CONCEPTION OF VIDEO CONTENT

For students and professionals taking online video courses, it is a very useful feature as it helps them to get a better grasp of the course content.

Captioning also saves time for the students as a learning aid, which is why it is highly approved by students.

VIEWABLE IN SOUND-SENSITIVE ENVIRONMENTS

Whether traveling on a bus, train or studying in a quiet place like a library, video captions make it easier for the viewers to consume the video content without having to trouble the people around. Captions convey the message clearly. When videos autoplay on social media platforms, captions do half of the work by telling the viewer about their content.

EASY VIDEO SEARCH

The keyword used in the captioning or transcript helps you find it on the search engine easily. The whole video can also be scanned given the option, using a playlist search. Interactive transcripts and captions allow their users to search for keywords within the video content and see where the keyword appears.

FOREIGN LANGUAGES TRANSLATION MADE EASY

Transcription and captioning take you one step closer to creating subtitles in a foreign language. YouTubers from around the world translate their videos in English as it is the demand of the users who give millions of views to the creators of the visual content.

CONCLUSION

In short, captioning is helpful for the video makers and high-end video developers as it holds the same amount of importance for the viewers. Adding captions is easy and now there are thousands of videos available online that educate viewers about how to perform this task.

Author: Robin Gupta