Technology is growing at rapid fast pace which sometimes make difficult for us to catch up with the trend. Social media platform keep getting changed after short interval of time that require constant attention from the marketers in order to stay ahead from competitors.
Social media is one of the most effective platform that emerged tremendously in past few years. Businesses from all over the globe took advantage of its reach quite efficiently.
It is essential for all the marketers to be aware about all the updates and changes happening on a platform in which they are promoting their business.
Here are some of the best tips which one should look forward in 2018 for most desired results in favour of success :-
- Use urlshortener
urlshortener is quite a effective technique that you should be using in 2018 for enhancing your social media presence. Usually, url are longer that tends to off people mood and lead them to action where they do not click on link through which you are taking them to website or something.
Use urlshortener such as google url shortener, it will cut down the size of link and make the link enable to see on wall clearly.
- Post frequently
You should be posting frequently on your social media page in order to engage with the audience/viewers. Frequent post keep your audience busy and increase their interest towards your blogs and website. Consistent posting doesn’t imply that you would post irrelevant stuffs, it is more about getting interact with the viewers and building faith on them.
- Use analysis tool to measure success
It is very essential to known how well your post is doing on social media. This help in improving marketing strategy for future. Without this you will not be knowing which part needs improvement and where to emphasize specifically.
Each social media has its own techniques of analysing the post for eg – facebook have insight button in post through which you can see what the reach of your average post is and how many people engaged with the post actually.
Get started with this immediately in order to achieve goals precisely. Do it even if it require additional tool for the same.
- Select appropriate image
Graphics tend to attract audience more than a text, use images which is related to your post or blog. As we say, “picture speaks thousand words” try to use it in a efficient manner in order to utilize the effectiveness of the image to its most.
If the image and text of your post do not relate to each other. people will consider your post information irrelevant and time wasting which ultimately lead the audience to the point where they will be no longer interested in your work.
take every step carefully and don’t misguide your target audience by using false picture or graphic for the post. Try to be in touch with the audience and work as per their needs. Identify their problems, know their requirements and then provide solution through your marketing strategy. This will help you to achieve better outcomes in short span of time.