SEO Mistakes You Need To Avoid

SEO has undoubtedly had so much to offer businesses, big or small. It is for this reason that you need to find an SEO Brisbane agency to work with you to put your website on page 1 of the search results. As you may well be aware, being ranked top comes with all the benefits. We are talking about brand awareness, authority, more traffic, more leads, conversions, and sales. It is something that all business owners want their websites to bring to the table. While investing in SEO is the smartest digital marketing move, the following SEO mistakes could slow down your efforts.

  1. Not doing keyword research

If you have not incorporated keyword research tools in your SEO, then you are missing the point. The fact that keywords have for a long time been a ranking factor shows just how important they are. Note that keywords help the users to find relevant content: Your content. You, therefore, need to use relevant keywords if they are to work for you.

To find the right keywords to use, you have to do some work. Through keyword research, you will be able to identify the types of words that the visitors use in search queries. With that information, you will make better keyword-based decisions. Also, it is always good to know the types of keywords that your pages are ranking for so that you can create more of those than the ones that do not bring in as much traffic. Knowing what your competitors are doing will aid you in understanding what you are up against.

  1. Duplicating content

Well, the search engines might not exactly penalize you for duplicating content but your site will indeed not rank for unauthentic content. The search engines like to reward the webmasters that have originally created the content. If you post unoriginal content, the actual owner will still be the one to rank for it.

Therefore, you should stop wasting time by duplicating content and instead focus on creating something original and valuable for your audience. You will rank for that.

  1. Not optimizing the page loading speed

This is something that most people tend to ignore yet it is detrimental.  If you want to keep high bounce rates away from your website, the loading speed is something that you need to take care of. Visitors will exit your page if it takes more than four seconds to load.

As they exit, the dwell time is lowered and the bounce rate increases. This will hurt your SEO.

  1. Not going on social media

Social media contributes significantly to SEO. If you do not have a presence on social media, you need to correct that as soon as now Social media will help you grow your traffic, engage your customers and also in build linking, which is a ranking factor.

If you are able to avoid the four SEO mistakes, then your SEO will be giving you a good return on investment.

Author: Robin Gupta