Digital menus are on the rise and they have now grown in a vast way to a point where they are a necessity for almost every type of business.The incredible ways that you can boost your restaurant business with digital signage cannot even begin to be explained. Digital signage provides your business with opportunities to grow your business in a healthy and friendly environment.
Some of these ways include:
- Remote management
You will use less money and time to maintain your menu boards. The software’s allow you to remotely manage them from anywhere that has the internet connection. With menu boards, you no longer need to have technicians to keep checking on wires and maintaining them. Some platforms will also provide you with powerful secure remote access, which helps you maintain your connections in a safe way.
- Reduced costs
Digital signage provides your business with menus that help in the reduction of costs. Printed menus also help in the making of simple changes including the number of employees and labor you need to make those changes.
- Increased revenue
For your business to experience increased revenue, you will need to have more customers at your restaurant. You will also need to increase sales on a day to day basis. You need to have strategies that will help you generate more income. One of these strategies is digital signage. How will digital signage help you increase revenue?
- It will help increase the number of customers in your restaurant – By placing a digital signage on the exterior of your entrance, you will attract more customers. You will also advertise your meals and services.
- Increasing the amount of money that customers spend at your restaurant – Advertising your meals and proper customer service will create a friendly environment that will make customers feel at home.
- Since digital signs are easy to change, you will be able to easily change prices and advertise daily deals or promotions to your customers, which helps you increase profits.
- Digital signage can also help bring customers for repeat visits – If you deliver a unique customer experience and encourage customers to follow your social media accounts accompanied by proper digital signage, your customers will keep coming back for more.
- Digital signage will help you create additional revenue streams –You can offer space on your programming to feature other brands that are connected to your restaurant or third party advertisers, for example, soft drinks. By doing so, you will get extra revenue for your business. Though digital signage is not for advertisement, it helps capture the attention of customers.
- Increased sales – The more customers you have at your restaurant, the more the sales. When customers spend at your restaurant, they increase day to day sales.
- Helps in determining which meal your customers enjoy the most – Through restaurant menu boards, you will get to see which meals are eaten most by customers. This helps you increase stock and make sure there is a constant supply.
Digital media players or digital signage players are small computers used to show digital content on a public display. Most TVs in public places are often powered by such media players. Common questions asked about signage players are:
- Are digital media players all that you need to have digital signage?
To get started with a digital player, you need two things. First, you need software to run on the player, which is called a content management system. Second, you will require a display or TV to plug the media to show your content. Most media players come with a content management system and all you have to do is plug into the display.
- What is content management system?
A content management system is a software that runs on a media player. It knows how to play certain content like videos, images and streamed content like news or weather.
- What is the size of a media player?
Media players vary in size. Some can be very small while others can be the size of a small computer that fits in your palm. Android-based players are small while window media players are larger, up to the size of a desktop computer.
- How do I set it up and what else do I need for it to work?
Digital signage media players are very easy to set up and plugin. You simply need to connect it to the power and then to the internet. In most cases, you will not need to do anything else. You can place it on a solid surface or mount it behind your TV.
- Where do I store my content?
The content management system stores all your content on the media player, network or on the internet. If it is stored by the media, you will need to access the media player if you need to update information. If the content is stored on the internet, you need to download the content and store it on the media player so that if you do not have internet access, you will still have content to show. If it is stored by the network, you will need to contact your network provider.
On your media player, you can play images, videos, news, tweets, achievements you have made, current meal plans in your restaurant, dietary plans and what is trending on social media. Also, choose the media player that has the latest technological specs. And make sure you choose a media player that works best for you. Check its compatibility, functionality, and reliability. Media players are not expensive but they are a must-have for your restaurant if you want to grow your business. Employing the best marketing strategy in today’s fast-paced technology world will give you an edge over and a level playing ground with major brands in your niche.
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.