How to improve your YouTube Video Marketing strategy for your small business

There is no doubt that YouTube is a web video phenomenon of the 21st century. If you aren’t already using YouTube video marketing as a promotional tool for your online content or yourself, then it’s high time that you give the idea some serious consideration. Here are reasons why: YouTube has already served up the equivalent of 2.74 billion views at an estimated 46 terabytes of video footage worldwide, making it the first port of call for anyone interested in online video search. This popularity has been the biggest contributing factor to the growth of YouTube online video marketing. The reason why Internet video marketing is winning so many supporters is that video boosts customer interactions, drives sales, and promotes viral content sharing. This has been shown to largely affect brand awareness. Small businesses are looking to use video marketing to increase their brand online.

How do you get started with YouTube online video marketing?

  • YouTube may not necessarily be the best service for video producers or even the best featured for that matter but it remains the most popular video service to date. So whether you’re a blogger, filmmaker/producer, online marketer or any other type of web entrepreneur, you can greatly benefit from YouTube online video marketing.
  • What most entrepreneurs and online publishers often ask is; how do I get started with YouTube online video marketing, build a presence and get my content noticed when almost 7 million videos are competing for the same audience? good question, but as difficult as that may sound, you need to realize that though there may be no substitute to creating or aggregating superior content, there are various ways you can use to establish a presence, and also attract good traffic back to your site.
  • Using YouTube video marketing allows you to grow your subscriber base, something that have the positive effect of increasing video views, which in-turn increases promotional opportunities. Popular content in YouTube always creates good opportunities for promotions; it’s also a good way of building quality traffic without spending money.

If you’re contemplating YouTube marketing, then the following strategies are worth noting:

  1. Create and customize your own YouTube video channel, channels are usually generated by default when you sign-up for a YouTube account. Channels enable you to arrange your own and others content in one location with a reference URL. Develop a profile for yourself or/and your content, and also backlink to your website. All you need to have more YouTube likes to get noticed on this platform

Video Marketing for Small Businesses

Business video marketing is also getting positive reviews from companies using it. Majority of organizations using online video marketing are satisfied with the results and will continue to use in the future. Technological developments have made the creation of videos for marketing purposes more available. Marketing videos can now be made using stock images for free, on services such as Video Marketing Uncut using static images, or by simply adding business details to a video together with branding.

Those that prefer a direct response video which is normally 1 or 2 minutes in length will find that they tend to get a very good response with this type of video format. Irrespective of the business video marketing technique you choose, try to make it short – 2 minutes maximum and keep it simple.

Author: Robin Gupta