Nailing the SEO keyword strategy

Keyword research is one of the foundational components of every successful SEO campaign. Helping to drive analysis and outline strategy, here are a few tips for creating and refining a keyword strategy that works.

Search volume data

Search volume is likely to be one of the key metrics you choose to use when deciding which keywords to target with your SEO strategy. This data can be obtained through several sources, but it is crucial that you fully understand the data you are using to inform such. This data can be obtained through several sources, but it is crucial that you fully understand the data you are using to inform such a significant aspect of your digital strategy.

Although Google’s Keyword Planner is often used to understand search volume and uncover relevant accompanying keywords, it is important to note that this is not what the tool was originally intended for. As the Keyword Planner has been designed specifically for paid advertisers, data gleaned from this source is not organic. This is not to say that this data is wholly irrelevant, but it should always be used in conjunction with other datasets.


Search intent

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In London professional SEO services often find it difficult to explain to clients precisely why ranking for a keyword with a search volume of 50,000 is sometimes not as valuable as ranking for a keyword with a search volume of 5,000. This is because professional SEO teams such as https://www.elevateuk.com/seo-services/ are tasked with the role of generating leads, sales and enquiries and are not focused on securing higher rankings or increased traffic.

Search intent is crucial in lead, sales and enquiry generation. As search intent is a metric that can change both instantly and gradually over time, understanding how to interpret and appropriately utilise this knowledge will necessarily form an integral part of every successful SEO keyword strategy. How to interpret and appropriately utilise this knowledge will necessarily form an integral part of every successful SEO keyword strategy.


Keyword competition

Google uses a complex ranking process that takes into consideration a wide range of factors. Analysis of keyword competition will reveal a plethora of useful data, which will help you to answer several key questions and enable you to refine your strategy as required.When analysing websites currently ranking well for the keywords you want to target.

Analysis of keyword competition will reveal a plethora of useful data, which will help you to answer several key questions and enable you to refine your strategy as required.When analysing websites currently ranking well for the keywords you want to target, you should look at whether the ranking pages contain a variety of content, whether they lead to pages with additional relevant content, and whether the domain represents a specific brand.

From here, an effective keyword targeting campaign can begin to be built.

Author: Robin Gupta