Visiting cards or business cards are a powerful tool that creates a huge impact on clients. It is especially a great business tool for small firms and startups.
Visiting cards are small, but they are resourceful for making new clients while retaining the older ones. It is a digital age where everyone can contact you through emails or find out about your business online. But still, visiting card makes a huge difference in a business network. The chances of people remembering a piece of information that was given to them personally are more.
It provides a personal touch to a meeting or a discussion. The card must have optimal quality, relevant content and simple design is quite effective. But if you are still not convinced, let’s look at some more reasons.
- They are affordable
For a startup or a small business, visiting cards are the perfect business tool. Creating and printing them is cost-effective and even cheaper if ordered in bulk. It provides startups a chance to market their business within a limited budget. Make sure you use a commercial printer for them as it will ensure high quality and readability.
- It is an important marketing tool
You can meet prospective clients, investors and customers anywhere- concerts, restaurant and so on. At that time, if you want to exchange information, visiting cards are extremely helpful. You can do it on phone or paper, but it can have unforeseen problems with it like no charge, power backup and so on.
The cards even help the client remember your services in the near future.
- They are versatile
Business cards are small in size making them easy to carry anywhere. Another thing that makes them versatile is the fact that you can put a lot of information on them. Other than your contact details, you can put the brand’s logo, the services you provide and social media handles.
Moreover, you can put a link to a page that introduces your business or provides discount offers to customers.
- It helps creates an impression of your brand and you
When you swap information with a prospective client using a quality card, it creates an impression in their mind. It is because it has numerous details to offer about the business and the owner. It is in your hands whether the card creates a good or bad first impression. To make sure it is in your favor, use quality paper, readable font and size and releant data. Don’t clutter it!
A card with a good design will help the client remember them and contact you whenever they require services in which you are expert.
- You have full control over them
When you use other mediums for a promotion like a website or billboards, you don’t have full control over them. Sure, you can make sure that the content is exactly what you want. But whether it attracts only target customers or great leads is not in your hands. With a visiting card, you can make sure that only the relevant people get them.
Also, they are pretty convenient due to their size so squeezing them in is never a problem.
- They work forever
Unlike other advertising tools like a radio, print or TV ad that works for a limited time, visiting cards work forever. Whenever a customer will take out your card or see it, it will remind them you and their chances of contacting you increases.
Moreover, if your work is as good as your card, they will definitely recommend you to others. It will help you with getting new customer/clients.
That is why it is crucial to make sure that the card design is optimal.
A visiting card is a powerful promotional tool. A business owner gives a visiting card personally to the client. It helps create a connection between them and can make a lasting impression on the client’s mind.
No matter what, always carry enough business cards with you. Use the Canva tool for creating them; it has various visiting cards designs to help you create a professional card.