HOW PROMOTIONAL PRODUCTS PLAYS A VITAL ROLE IN BRAND RECOGNITION

Promotional products have become a popular choice in last few years for building brand recognition. Advertising through the internet or different ways become monotonous sometimes, so to break the monotony you can use promotional merchandise and branded gifts which have a positive impact on your brand and sales. In a research, it was seen that there is a direct correlation between promotional product advertising and an improvement in brand recognition increases sales. Using promotional products not only increases brand awareness and better sales, this form of advertising yields a better return on investment.

There was a research which surveyed people who had received promotional products

  • 60% of the customers declared that they could recall the brand on the promotional product received with the past 13-14 months.
  • It was seen that promotional products delivered a better return on investment than other forms of advertising.
  • 85% customer wanted to do the business again.
  • A maximum number of participants kept the gift for a longer time.
  • 50% customers said the impression of the company improved after receiving a promotional gift.
  • Top products which were gifted were bags, apparels, badges and water bottles, these were liked and found most useful by the people.

Popular Products

Popular promotional product in terms of favorites listed by the surveyors were USB drives, pens, electrical item, mug, bag etc, It was reported that apparels and bags were kept for longer than any other promotional item.

promotional merchandise

The longer the promotional item is kept, the more impressions it makes on the customer or the recipient, the other person who sees the logo or the message tries to know more about the brand and services. Hence, you attract more customers through these gifts. The impact of these products on the customers are great as they recall the specific type of product received with the brand name for a longer period of time.

Gifts change buyer behaviors

One of the most overwhelming effects of these gifts and products is they change buyer habits, there are many customers who are willing to switch their brand because they want to receive a free promotional gift. It means that providing a free gift to the customers with every purchase increased the demand for the product, in order to receive free gifts people will buy that item. The main reason why people like promotional gifts because they find them useful and there are few people who gift those items to their friends or colleagues. The best combination for an effective promotional product is for both useful to the customer and at the same time relative to your brand.

How the products are used?

The main objective of the promotional products is to increase brand recognition. No matter, how you decide to use promotional products, it will help you to build brand awareness and increase sales for your organization.

These are how promotional merchandise plays a vital role in brand recognition. Now you can simply contact the Brand Republic and get innumerable products at an affordable price to suit your taste.

Author: Robin Gupta